Interesting photo. Pity the sign isn't a bit sharper to easily read what it says. Reply »

It's Dutch, that cant be easily read no matter if it's sharp or not (luckily there's also an english translation...). If I read well it's about Bols (alcoholic beverages) and its factory at the Rozengracht. It is the oldest Dutch company still active and the oldest distillery brand in the world, according to Wiki. Good luck! Reply »

Very good... It is indeed the House of Bols museum! It's one of my favourites here in Amsterdam. Reply »