We know when paid time of ad expired they turn it upside down. But they turned upside down even their own message :-D (5 years and 3614 days ago)
Upside down - created by momvera
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I've seen billboards turned upside down here too. It's a marketing ploy to get driver's attention and really make them read it.
And being upside down, actually grabs the attention.
Thank you guys, I agree about attention....
Well this got my attention, lol. What a ploy indeed, first time I see one like this.
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