step 1 of 7
Darkened Pumpkin Image
step 2 of 7
Used copy of the logo and traced around roughly with pen tool purposefully not being too perfect since I was going for a carved effect
step 3 of 7
warped to the pumpkin
step 4 of 7
used various layer effects until satisfied with the effect of being cut into
step 5 of 7
Added text using various type of preset styles - adding drop shadow to each main heading
step 6 of 7
added shapes to give some interest
step 7 of 7
Finally placed barcode and pumpkin image (reducing pumpkin image slightly)
Final result
