Original image
step 1 of 3
remade logo using layer and brushes to paint areas back in and then set gradient overlay to background and emboss to black part. Used new text layers for type.
step 2 of 3
made border from pieces of drums. colored chunk stretched for sides and wooden embossed design from the other. warped, copied and flipped then adjusted curves and hue/sat till only had black and white. eliminated black and set emboss and opacity down. set to overlay on copied portion of the wood and repeated.
step 3 of 3
added blurred bark from tree as background and small drum on left for foreground. copied and warped white drum head to make it bigger and then changed perspective. added shadowing and vignette. positioned logo and text to complete "ad"
Final result
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