US Edition 
Iggy Pop advert banned because rock star would not be covered
A television insurance advert featuring rock star Iggy Pop has been banned because the policy being sold is not available to musicians, a watchdog has ruled.
In the Swiftcover advert the pop star laughed and gyrated before the words "car insurance" and "policy" were shown on screen and he said: "I got it Swiftcovered. I got insurance on my insurance."
The Advertising Standards Authority said that not only does Iggy not have a Swiftcover account, but rock stars could not take out a car insurance policy with the firm.
Following complaints from a dozen viewers, The ASA banned the advert for being misleading. It said: "We noted that Swiftcover was using a well-known musician and entertainer, Iggy Pop, to promote their online car insurance service, but that their website specified they did not cover drivers working part or full-time in entertainment.
"We . . . noted Iggy Pop stated 'I got it Swiftcovered. I got insurance on my insurance!' in the ad, and considered some viewers might interpret that to mean Iggy Pop held a policy with Swiftcover and that their insurance cover did extend to musicians and those who worked in the entertainment industry."
AXA UK, which owns Swiftcover, said it made no reference to Iggy Pop's profession in the ad and had selected him because of his reputation for living life to the full and not because of his job, and said he was an actor promoting the benefits of their car insurance, as if he were a Swiftcover customer.
* Meanwhile, the ASA annual report indicates that there were more adverts that provoked a complaint last year than at any time before, with 26,433 complains about 15,556 adverts – an increase of 9.3 per cent. The most complained about advert was for Barnardo's advert broadcast to highlight child domestic child abuse, with 840 complaints. The ASA backed the charity saying the strong imagery was justified.