World’s Top 10 Most Successful Logo Designers

Logo designing is an immensely delicate art which can go a long way in making or breaking a brand. Some men and women have conquered such professionalism in this field that they have left a great impact on our society. The designs we come across in our day to day life have been created by these “artists”. Below are the personalities behind the logos. We’ve selected 10 of the most famous and successful logo designers in the field.

Ruth Kedar

Ruth Kedar Probably known best for her designing the Google logo, Ruth was born in Brazil but later moved to Israel where she got her degree of architecture. She then moved to Stanford University where she did her Masters program in design. She has won the award winning Analog deck and Duolog deck. She’s been displaying her online art collection since 1994 on Art.Net. She’s been a consultant art designer at Stanford University for 15 years.

Read more about Ruth Kedar »


Herbert l. Lubalin

Herbert l. Lubalin He was a prominent American graphic designer who provided visual beauty to 3 magazines. These were Eros, Avant grade and Fact. He spent his last years working for the newly founded international typographic corporation.

Read more about Herbert l. Lubalin »


Paul Rand

Paul Rand He is known for his design of the IBM logo as well as the ABC logo. He was an American graphic designer and concentrated on corporate logo designs. He was one of the people who founded the Swiss style of Graphic design. He taught design at the Yale University and was later inducted in New York art director’s club hall of fame in 1972.

Read more about Paul Rand »


Walter Landor

Walter Landor Probably known mostly for designing the Fedex logo, Landor was born in Munich. He was a famous brand designer and founder of Landor Associates. He always had a talent in designing packages and logos. He worked with brands like Del Monte, Malboro, Fujifilm, Tab & Bank of America. He also designed corporate identities of many airlines like British airlines, Japan airlines, Singapore airlines etc.

Read more about Walter Landor »


Wally Olins

Wally Olins Olins is one of the most sought after personalities when it comes to branding. He founded Saffron consultants in 2001 after being the chairman of wolff olins till 1997. He was also awarded a CBE in 1999. He was nominated for the prince Philip Designers prize in 1999. He was given the Reputation institutes’ first ever Lifetime achievement award in 2006.

Read more about Wally Olins »


Milton Glaser

Milton Glaser Best known for the ‘I love new york’ logo, he started his own studio, Milton Glaser, Inc, in 1974. His work has won numerous awards from Art Directors’ clubs, Type directors’ club, and the American Institute of graphic arts. In 1979 he was made honorary Fellow of the Royal Society of arts. He has taught at School of visual arts and at cooper union in New york.

Read more about Milton Glaser »


Bob Gill

Bob Gill He’s an unorthodox person with enormous talent. He’s designed for Apple Corps records, Rainbow Theater, Universal pictures, queen and High times magazines and the United Nations. He’s won a number of awards, and has designed numerous film titles.

Read more about Bob Gill »


Alan Fletcher

Alan Fletcher He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. Their clients included Pirelli, Cunard, Penguin Books and etc. Gill left in 1965. He made the logo for Reuters, Victoria and Albert museum and Institute of Directors. He won the Prince Philip Prize for designer of the year. He was inducted in to the hall of fame of the New york Art Directors club in 1994 and became an honorary fellow of the London institute in 2000.

Read more about Alan Fletcher »


Chermayeff and Geismar

Chermayeff and Geismar It is a graphic design firm founded by Ivan Chermayeff and Tom Geismar. The studio has designed logos for companies such as Mobil oil, PBS, Chase Bank, Xerox, National Geographic and many more. They have designed print and motion graphics for Armani Exchange, Hearst corporations, and many more.

Read more about Chermayeff and Geismar »


Saul Bass

Saul Bass Saul bass was a multitalented person. He was succesful as a graphics designer and filmmaker. His main projects in graphics design included movie posters and logo designs. His most famous logos are the Avery Internation logo, continental Airlines logo and the United Airlines logo.

Read more about Saul Bass »


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68 Responses:

  1. Dzinepress says:

    excellent job there, they all common personalities did famous logos.

    ( 2 years and 3130 days ago )
  2. loswl says:

    This is a great list, very cool to see the faces behind the logos, thanks 🙂

    ( 2 years and 3130 days ago )
  3. Egon says:

    Good to know, thanks for sharing :o)

    ( 2 years and 3130 days ago )
  4. x_O says:

    I had no idea the google logo was designed by a woman! Awesome 🙂

    ( 2 years and 3130 days ago )
  5. Waheed Akhtar says:

    Inspirational and informative. Never knew about who did all these famous logos. Thanks for sharing

    ( 2 years and 3130 days ago )
  6. Brandon @ eGrace Creative says:

    It’s pretty amazing to see the simplicity with which these designers have crafted their projects. Sometimes we make things so complicated, but a memorable identity doesn’t require many bells and whistles.

    ( 2 years and 3130 days ago )
  7. Brett says:

    Lol a lot of these designers appear obsessed with the occult. So much masonary symbolisim in all of these designs!

    ( 2 years and 3130 days ago )
  8. Sneh Roy says:

    Great read! thanks for putting this together 🙂

    ( 2 years and 3129 days ago )
  9. john @ says:

    Great article, I had never seen their faces before

    ( 2 years and 3129 days ago )
  10. Srish Agrawal says:

    Great! Earlier I just knew about them by name. Now I know them by their face as well. Truly gifted people.

    ( 2 years and 3129 days ago )
  11. Uwe says:

    Well done, thank you for this interesting article. Now the Logos have faces :). The IBM Logo looks very cool.

    ( 2 years and 3129 days ago )
  12. Kuldeep says:

    Nice Article!! 🙂

    ( 2 years and 3129 days ago )
  13. Pusparaj says:

    Good to know the designers.

    ( 2 years and 3128 days ago )
  14. Richie says:

    This is fantastic, but i believe a few others deserve to join the list as well…. nevertheless… a great compilation.. thanks

    ( 2 years and 3128 days ago )
  15. madhu says:

    Very nice post…….great to know the bright minds behind the colorful logos

    ( 2 years and 3128 days ago )
  16. naveed ahmad says:

    some really amazing big names out there 🙂 thanks for sharing really nice post

    ( 2 years and 3128 days ago )
  17. creative_blondes says:

    Very awesome list! Paul Rand is my absolute fave :). Don’t agree with Ruth Kedar being in the list.. Just because she’s the one behind the (lovely, but nevertheless) Google logo she’s in the top 10 best logo’s designers ever ?

    ( 2 years and 3127 days ago )
  18. David Vogler says:

    Folks, I’d add Alex Isley to this list. In my opinion, he’s one of the best in the past two decades.

    ( 2 years and 3127 days ago )
  19. Ahsan Altaf says:

    The titans of Logo designers 😀

    ( 2 years and 3127 days ago )
  20. Vishu says:

    really great post!..i didn’t knew about any of these personalities, & being a designer myself I really should :)..

    ( 2 years and 3127 days ago )
  21. designiac says:

    Raymond Loewy is missing.

    ( 2 years and 3127 days ago )
  22. Ronnie says:

    I believe Micheal Peters should have been on this list.

    ( 2 years and 3127 days ago )
  23. Joe Kendall says:

    Thank you, great choices and really good for general design knowledge!

    ( 2 years and 3127 days ago )
  24. cooldesechable says:

    the masters… excepto for one I won´t mention, and some greats are missing

    ( 2 years and 3127 days ago )
  25. The 10 Most Successful Logo Designers « ArtekNYC Blog says:

    […] December 21, 2009 The idea of a logo might seem like a minor one at first glance, but in fact it can be an extremely important part of your company’s strategy. In most cases, your logo is your first impression. It will also be incorporated into EVERYTHING your company does. So kudos to these 10 folks who mastered the art of logo design. […]

    ( 2 years and 3126 days ago )
  26. dbxgraphics says:

    Nice post,

    indeed nice to see the face with the logo 🙂

    One thing tho, I assume you meant to type Avant garde instead of Avant grade concerning Herbert l. Lubalin?

    I had no idea the google logo was designed by a woman! Awesome

    You saw the logo for the first time and thought, that’s been designed by a man?

    Sorry couldn’t resist.

    ( 2 years and 3126 days ago )
  27. Destiny Islands says:

    If we’re gonna be listing popular web designers, Google’s should absolutely be on the list and I’m glad to see her there

    ( 2 years and 3126 days ago )
  28. Tab Cocovillea says:

    Agree that fame does not equal quality or longevity (re: Ruth Kedar). If this was the case, why not include the guy who Steve Jobs paid something like $50 to create the Apple Computer logo?

    ( 2 years and 3126 days ago )
  29. Harry says:

    I had the pleasure of meeting with both Saul Bass and Milton Glaser in the 70’s. Both were great inspirations to me.

    ( 2 years and 3126 days ago )
  30. Attila Bogozi says:

    Thanks for sharing…nice stuff here

    ( 2 years and 3125 days ago )
  31. Jan Cavan says:

    Great read!

    ( 2 years and 3125 days ago )
  32. jeprie says:

    all logos up there are great. nice post.

    ( 2 years and 3121 days ago )
  33. Creative Ideas says:

    Ilove NY

    ( 2 years and 3121 days ago )
  34. Pynouch says:

    Raymond Loewy is missing in your list !!!

    ( 2 years and 3120 days ago )
  35. BigTuna Interactive says:

    This is a nice walk down logo lane! Obviously the photos are from when the gentleman are later in their lives. I wonder how old they were when they created their masterpieces.

    ( 2 years and 3120 days ago )
  36. Fairuz Nordin says:

    To dbxgraphics:
    The logo reeks of woman intuition. Full of color and happiness. Men’s logo u can see all that has been popular is always the bold, strong colors one.

    ( 2 years and 3120 days ago )
  37. Kenji says:

    great list! love Saul Bass:)

    ( 2 years and 3120 days ago )
  38. Amal says:

    Wonderfull post.. I enjoy it

    ( 2 years and 3120 days ago )
  39. .......Quality Web Designer........ says:

    This is fantastic, These are the best of the logo world…

    You have done a great Job.

    Thanks In millions. Happy New Year Guys..

    lots of Hugs and Kiss..

    ( 2 years and 3120 days ago )
  40. Manuel Rivera says:

    Excellent list, although I disagree on one person, and that is Milton Glaser, I don’t consider him a great logo designer, maybe he’s overrated because of his famous I (heart) NY logo. He’s more an artist than a designer..

    ( 2 years and 3120 days ago )
  41. Gene says:

    Google? You mean Google the company as being successful, not the logo, right?

    I remember when I first stumbled upon their search engine a long time ago, I was turned off by their logo and never used them again until they started to thrive through their operations. So the question is, did Google the company make Google the logo ‘successful’?

    ( 2 years and 3117 days ago )
  42. Dax says:

    Google´s logo is a piece of junk. Why does Ruth Kedar appear in this list? Even Carolyn Davidson, a graphic design student did a better job with the Nike logo a long time ago.

    ( 2 years and 3112 days ago )
  43. Anonymous says:

    Great Graphic Designers 10x for information

    ( 2 years and 3109 days ago )
  44. gr8pixel says:

    Great article! Please correct the title.. “Successful”

    ( 2 years and 3109 days ago )
  45. Raphael Coccia says:

    I always wondered who designed all these great logos! Thanks for the info!

    ( 2 years and 3108 days ago )
  46. Kapi says:

    This is NOT correct, you missed a lot of people and you CAN NOT say that this designers are “World’s Top 10 Most Successful Logo Designers” especially Ruth Kedar. You have missed about 500 other great designers, can you tell me top 10 painters? or Composers?

    ( 2 years and 3105 days ago )
  47. JWG says:

    Actually, the only ones up there with a whole lot of occult symbolism would be “Chermayeff and Geismar”. Their work is pretty much always centered around occult and esoteric symbols. On another note, the google girl shouldn’t be up there. WORST logo ever.

    ( 2 years and 3104 days ago )
  48. jawshoewhah says:

    It’s interesting to know who these famous designers are and I thank you for this post, Mr. Monty.

    ( 2 years and 3102 days ago )
  49. Joao Pedro says:

    I do agree with Kapi and Dax, Google logo can not be considered as a good example of design. Lot of colours, emboss and dropshadow (Photoshop effects) applyed on logotypes work on computer interfaces but are reproduced with difficulty when we try to apply the same logo onto several medias. Google is a good example of functionality, usability, experience design, but its graphic design is really poor.

    ( 2 years and 3099 days ago )
  50. Niaz Mohammed says:

    what bout the NIKE logo???

    ( 2 years and 3088 days ago )
  51. Manik N Ratan says:

    Google ??? R u kidding ? Google could be the no#1 search engine or one of the most powerful tech company. But not the logo.. !!!

    ( 2 years and 3083 days ago )
  52. khulotz says:

    wow…thanks for sharing this…. now I know…

    ( 2 years and 3077 days ago )
  53. Pankaj Patel says:

    Great people..great work!!

    ( 2 years and 3073 days ago )
  54. Filmberichte says:

    Very nice. Thank you for sharing.

    ( 2 years and 3050 days ago )
  55. Shovy says:

    Really this a nice post… thanks to my friend Shawon for giving me this coolest link…

    Thanks again for sharing this article…


    ( 2 years and 2965 days ago )
  56. MBO says:

    This is great article. Very interesting logo design.

    ( 2 years and 2900 days ago )
  57. MBO says:

    nice to know the person behind those logos… thanks for sharing!

    ( 2 years and 2896 days ago )
  58. logo design says:

    I like the apple logo. I like how it has evolved. I also liked the original rainbow design it had…

    ( 2 years and 2874 days ago )
  59. mandarmani says:

    I like the google logo by ruth keider. Its colour combination is superb. Much like web 2.0 scheme which didnt even exist at that time.

    ( 2 years and 2866 days ago )
  60. Krishan Kashyap says:

    wonderful stuff……. love it……and respect all people…….

    ( 2 years and 2825 days ago )
  61. Cheap Logo Desgin says:

    Excellent post , Its very informative good to know,thanks for sharing them.

    ( 2 years and 2697 days ago )
  62. Tashfene says:

    hey! awesome article! I got some more inspirational logos at

    ( 2 years and 2517 days ago )
  63. Ajay V. Shevade says:

    “AKDAM MAST” in Marathi

    ( 2 years and 2494 days ago )
  64. z1 says:

    Wally Olins designed a logo?

    ( 2 years and 2459 days ago )
  65. Tim says:

    FYI when I zoomed in on my Droid to read your post your social media bar floated over the text obscuring the left side of the screen. Couldn’t read it.

    ( 2 years and 2459 days ago )
  66. semanticflow says:

    Good to see the logo designers listed above, I am also a logo designer and this is very inspiring for me.

    ( 2 years and 2285 days ago )
  67. SPACEFUSE says:

    very good!!! Thank you!!!!

    ( 2 years and 2157 days ago )
  68. Bonne Marque says:

    Saul Bass is my favorite designer – all categories, very good list.

    ( 2 years and 1661 days ago )