Logo designing is an immensely delicate art which can go a long way in making or breaking a brand. Some men and women have conquered such professionalism in this field that they have left a great impact on our society. The designs we come across in our day to day life have been created by these “artists”. Below are the personalities who have achieved fame in this field.
Ruth Kedar
Probably known best for her designing the Google logo, Ruth was born in Brazil but later moved to Israel where she got her degree of architecture. She then moved to Stanford University where she did her Masters program in design. She has won the award winning Analog deck and Duolog deck. She’s been displaying her online art collection since 1994 on Art.Net. She’s been a consultant art designer at Stanford University for 15 years.
Herbert l. Lubalin
He was a prominent American graphic designer who provided visual beauty to 3 magazines. These were Eros, Avant grade and Fact. He spent his last years working for the newly founded international typographic corporation.
Read more about Herbert l. Lubalin »
Paul Rand
He is known for his design of the IBM logo as well as the ABC logo. He was an American graphic designer and concentrated on corporate logo designs. He was one of the people who founded the Swiss style of Graphic design. He taught design at the Yale University and was later inducted in New York art director’s club hall of fame in 1972.
Walter Landor
Probably known mostly for designing the Fedex logo, Landor was born in Munich. He was a famous brand designer and founder of Landor Associates. He always had a talent in designing packages and logos. He worked with brands like Del Monte, Malboro, Fujifilm, Tab & Bank of America. He also designed corporate identities of many airlines like British airlines, Japan airlines, Singapore airlines etc.
Read more about Walter Landor »
Wally Olins
Olins is one of the most sought after personalities when it comes to branding. He founded Saffron consultants in 2001 after being the chairman of wolff olins till 1997. He was also awarded a CBE in 1999. He was nominated for the prince Philip Designers prize in 1999. He was given the Reputation institutes’ first ever Lifetime achievement award in 2006.
Milton Glaser
Best known for the ‘I love new york’ logo, he started his own studio, Milton Glaser, Inc, in 1974. His work has won numerous awards from Art Directors’ clubs, Type directors’ club, and the American Institute of graphic arts. In 1979 he was made honorary Fellow of the Royal Society of arts. He has taught at School of visual arts and at cooper union in New york.
Read more about Milton Glaser »
Bob Gill
He’s an unorthodox person with enormous talent. He’s designed for Apple Corps records, Rainbow Theater, Universal pictures, queen and High times magazines and the United Nations. He’s won a number of awards, and has designed numerous film titles.
Alan Fletcher
He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. Their clients included Pirelli, Cunard, Penguin Books and etc. Gill left in 1965. He made the logo for Reuters, Victoria and Albert museum and Institute of Directors. He won the Prince Philip Prize for designer of the year. He was inducted in to the hall of fame of the New york Art Directors club in 1994 and became an honorary fellow of the London institute in 2000.
Read more about Alan Fletcher »
Chermayeff and Geismar
It is a graphic design firm founded by Ivan Chermayeff and Tom Geismar. The studio has designed logos for companies such as Mobil oil, PBS, Chase Bank, Xerox, National Geographic and many more. They have designed print and motion graphics for Armani Exchange, Hearst corporations, and many more.
Read more about Chermayeff and Geismar »
Saul Bass
Saul bass was a multitalented person. He was succesful as a graphics designer and filmmaker. His main projects in graphics design included movie posters and logo designs.
His most famous logos are the Avery Internation logo, continental Airlines logo and the United Airlines logo.
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About MrMonty
excellent job there, they all common personalities did famous logos.
( 89 days ago )This is a great list, very cool to see the faces behind the logos, thanks
( 89 days ago )Good to know, thanks for sharing
)
( 89 days ago )I had no idea the google logo was designed by a woman! Awesome
( 89 days ago )Inspirational and informative. Never knew about who did all these famous logos. Thanks for sharing
( 89 days ago )It’s pretty amazing to see the simplicity with which these designers have crafted their projects. Sometimes we make things so complicated, but a memorable identity doesn’t require many bells and whistles.
( 89 days ago )Lol a lot of these designers appear obsessed with the occult. So much masonary symbolisim in all of these designs!
( 89 days ago )Great read! thanks for putting this together
( 89 days ago )Great article, I had never seen their faces before
( 89 days ago )Great! Earlier I just knew about them by name. Now I know them by their face as well. Truly gifted people.
( 88 days ago )Well done, thank you for this interesting article. Now the Logos have faces
. The IBM Logo looks very cool.
( 88 days ago )Nice Article!!
( 88 days ago )Good to know the designers.
( 88 days ago )This is fantastic, but i believe a few others deserve to join the list as well…. nevertheless… a great compilation.. thanks
( 87 days ago )Very nice post…….great to know the bright minds behind the colorful logos
( 87 days ago )some really amazing big names out there
thanks for sharing really nice post
( 87 days ago )Very awesome list! Paul Rand is my absolute fave
. Don’t agree with Ruth Kedar being in the list.. Just because she’s the one behind the (lovely, but nevertheless) Google logo she’s in the top 10 best logo’s designers ever ?
( 87 days ago )Folks, I’d add Alex Isley to this list. In my opinion, he’s one of the best in the past two decades.
http://www.alexanderisley.com/
( 87 days ago )The titans of Logo designers
( 86 days ago )really great post!..i didn’t knew about any of these personalities, & being a designer myself I really should
..
( 86 days ago )Raymond Loewy is missing.
( 86 days ago )I believe Micheal Peters should have been on this list.
( 86 days ago )Thank you, great choices and really good for general design knowledge!
( 86 days ago )the masters… excepto for one I won´t mention, and some greats are missing
( 86 days ago )[...] December 21, 2009 The idea of a logo might seem like a minor one at first glance, but in fact it can be an extremely important part of your company’s strategy. In most cases, your logo is your first impression. It will also be incorporated into EVERYTHING your company does. So kudos to these 10 folks who mastered the art of logo design. [...]
( 86 days ago )Nice post,
indeed nice to see the face with the logo
One thing tho, I assume you meant to type Avant garde instead of Avant grade concerning Herbert l. Lubalin?
You saw the logo for the first time and thought, that’s been designed by a man?
Sorry couldn’t resist.
( 86 days ago )If we’re gonna be listing popular web designers, Google’s should absolutely be on the list and I’m glad to see her there
( 85 days ago )Agree that fame does not equal quality or longevity (re: Ruth Kedar). If this was the case, why not include the guy who Steve Jobs paid something like $50 to create the Apple Computer logo?
( 85 days ago )I had the pleasure of meeting with both Saul Bass and Milton Glaser in the 70’s. Both were great inspirations to me.
( 85 days ago )Thanks for sharing…nice stuff here
( 84 days ago )Great read!
( 84 days ago )all logos up there are great. nice post.
( 80 days ago )Ilove NY
( 80 days ago )Raymond Loewy is missing in your list !!!
( 80 days ago )This is a nice walk down logo lane! Obviously the photos are from when the gentleman are later in their lives. I wonder how old they were when they created their masterpieces.
( 80 days ago )To dbxgraphics:
( 80 days ago )The logo reeks of woman intuition. Full of color and happiness. Men’s logo u can see all that has been popular is always the bold, strong colors one.
great list! love Saul Bass:)
( 79 days ago )Wonderfull post.. I enjoy it
( 79 days ago )This is fantastic, These are the best of the logo world…
You have done a great Job.
Thanks In millions. Happy New Year Guys..
Shanna.
( 79 days ago )lots of Hugs and Kiss..
Excellent list, although I disagree on one person, and that is Milton Glaser, I don’t consider him a great logo designer, maybe he’s overrated because of his famous I (heart) NY logo. He’s more an artist than a designer..
( 79 days ago )Google? You mean Google the company as being successful, not the logo, right?
I remember when I first stumbled upon their search engine a long time ago, I was turned off by their logo and never used them again until they started to thrive through their operations. So the question is, did Google the company make Google the logo ’successful’?
( 76 days ago )Google´s logo is a piece of junk. Why does Ruth Kedar appear in this list? Even Carolyn Davidson, a graphic design student did a better job with the Nike logo a long time ago.
( 72 days ago )Great Graphic Designers 10x for information
( 68 days ago )Great article! Please correct the title.. “Successful”
( 68 days ago )I always wondered who designed all these great logos! Thanks for the info!
( 67 days ago )This is NOT correct, you missed a lot of people and you CAN NOT say that this designers are “World’s Top 10 Most Successful Logo Designers” especially Ruth Kedar. You have missed about 500 other great designers, can you tell me top 10 painters? or Composers?
( 64 days ago )Actually, the only ones up there with a whole lot of occult symbolism would be “Chermayeff and Geismar”. Their work is pretty much always centered around occult and esoteric symbols. On another note, the google girl shouldn’t be up there. WORST logo ever.
( 63 days ago )It’s interesting to know who these famous designers are and I thank you for this post, Mr. Monty.
( 61 days ago )I do agree with Kapi and Dax, Google logo can not be considered as a good example of design. Lot of colours, emboss and dropshadow (Photoshop effects) applyed on logotypes work on computer interfaces but are reproduced with difficulty when we try to apply the same logo onto several medias. Google is a good example of functionality, usability, experience design, but its graphic design is really poor.
( 59 days ago )what bout the NIKE logo???
( 47 days ago )Google ??? R u kidding ? Google could be the no#1 search engine or one of the most powerful tech company. But not the logo.. !!!
( 42 days ago )wow…thanks for sharing this…. now I know…
( 36 days ago )Great people..great work!!
( 33 days ago )Very nice. Thank you for sharing.
( 10 days ago )